3 Consumer Demands Impacting Food Retailers

Posted Friday, July 08, 2016

KDM: custom
KDM: custom "farm to table" produce truckbed display

Our nation’s food retailers and consumer brands are being challenged by the growing number of consumers that wish to eat healthier. To them, Big Food means Bad Food. Food that contains artificial colors, artificial flavors, pesticides, preservatives, high fructose corn syrup, growth hormones, antibiotics, gluten, and genetically modified organisms (GMOs) are on the decline, and rightfully so. 

The food retailing industry is a $1-trillion-a-year business . A report featured in Fortune titled “The War on Big Food” indicated that major packaged-food companies lost $4 billion in market share in 2014. Further, the top 25 U.S. food and beverage companies have lost $18 billion in market share since 2009.
Consumers are making it clear that they want more fresh, local, and organic foods while grocery shopping. Research found that 68% of global consumers want to be able to picture every ingredient on the label in their head, and 40% want food made with as few ingredients as possible.

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Tags: food CPG , grocery , supermarket , Trouble in Aisle 5

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3 Consumer Types Shaking-Up Grocery Retailers

Posted Wednesday, April 13, 2016

[PHOTO: KDM Retail] Shoppers will be loyal to retailers that support their personal health needs
[PHOTO: KDM Retail] Shoppers will be loyal to retailers that support their personal health needs

There has been a shake-up in the grocery aisles for some time now. Big changes have occurred as to how consumers are shopping, who is shopping, and when and what they are eating. This shift disrupts the traditional ways of understanding and marketing to shoppers, making it more necessary for grocery retailers to adapt their merchandising efforts as shopper’s needs evolve.

Today’s shoppers are using as many as 5 different retail channels to purchase groceries - trying to find the precise mix of value, quality and convenience, according to a Deloitte report. 61% are willing to drive farther for a lower price and 75% of consumers choose which store to do their shopping based upon the store’s produce department.

Who is doing the shopping has also evolved. According to the 2015 Food Marketing Institute (FMI) Grocery Trend report the primary shopping responsibilities within households is being shared; with men accounting for 43% and women accounting for 57% of the shopping. So,

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Tags: grocery , millennials , supermarket , Trouble in Aisle 5

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Three Trends Influencing where Consumers Grocery Shop

Posted Friday, July 10, 2015

Grocery retailer fresh off the truck produce display [PHOTOS: KDM Retail]
Grocery retailer fresh off the truck produce display [PHOTOS: KDM Retail]

~ Submitted by Samantha Sturk, KDM Retail Design and Implementation Consultant ~

It's 7:00 a.m. on Saturday morning and while most people are sleeping in, I'm up with a hungry nine month old and a rambunctious five year old. I quickly realize that I'm out of baby food, and there isn't much in the refrigerator, so I start considering my options.

With so many retail locations to choose from, it's never an easy decision to decide where to shop for groceries, and research suggests that I'm not alone. Most consumers aren't loyal to a single grocery store and will select multiple stores to get their shopping done. According to research, shoppers use over five different channels trying to find the precise mix of value, quality and convenience.

Here are three trending factors that are influencing consumer’s decisions on where to shop for their groceries.

1. Grab and Go Meals

I'm a Millennial, I'm a working mom, and I don't cook. Many other

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Tags: grocery , KDM Retail , supermarket

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Consumers are Challenging Big Food Brands

Posted Friday, June 12, 2015

Our nation’s food brand manufacturers are being challenged by the growing number of consumers that wish to eat healthier. To them, Big Food = Bad Food. Food that contains artificial colors, artificial flavors, pesticides, preservatives, high fructose corn syrup, growth hormones, antibiotics, gluten, and genetically modified organisms (GMOs) would make most people cringe.

Consumers are making it clear that they want fresh, organic and minimally processed foods. Research found that 68% of global consumers want to be able to picture every ingredient on the label in their head, and 40% want food made with as few ingredients as possible.

A special report featured in Fortune titled “The War on Big Food” indicated that major packaged-food companies lost $4 billion in market share in 2014. Further, the top 25 U.S. food and beverage companies have lost $18 billion in market share since 2009.

“The search for authentic and simplified food has led organic food sales to more than

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Tags: beverage , food CPG , grocery , private label , supermarket

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Three Consumer Types Influencing Grocery Retailers

Posted Monday, July 28, 2014

75% of shoppers choose a store based on the produce dept. [PHOTO: KDM Retail]
75% of shoppers choose a store based on the produce dept. [PHOTO: KDM Retail]

Grocery shoppers are eating healthier, they are on the go, and they are on a budget. While the Millennial population may be a driving force affecting all three of these trends, consumers wanting healthier choices and a good value extend beyond Gen Y.

1. The Millennial Consumer

The Millennial generation has had a major impact on the transformation of the food retailing industry. They are known for being on the go, social and tech savvy. They are also looking for a good deal and want to eat healthy. They are likely to shop multiple channels for their groceries and they make more frequent trips. Millennials tend to do more recipe specific shopping, making the trip only for the needed ingredients for that day’s meal. In fact, 43% of this group creates their shopping lists around a recipe. Millennials are also more likely to make their shopping lists right before they head to the store, unlike many shoppers that create lists as they run out of items.

Grocery retailers have responded with

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Tags: grocery , KDM POP Print Solutions , KDM Retail , private label , supermarket

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