the Power of Pinterest at Driving Sales In-Store

Posted Friday, August 22, 2014

Target: Oh Joy end cap POP display
Target: Oh Joy end cap POP display

An article featured in POPAI in January of this year made five retail shopper marketing predictions for 2014. The first of those predictions was that “Pinterest will continue to rise in importance for in-store shopping experiences”.  Pinterest has helped retailers, consumer brands and shoppers. Retailers and brands use Pinterest to capture shopper insights from real time feedback to help them stock and even develop products that appeal to their shoppers. Retailers, such as Target and Nordstrom, use Pinterest tags on merchandise displays to identify products in their stores as being “top Pins” or “popular on Pinterest”. Shoppers benefit by getting to see what's on trend and who wouldn’t be influenced by the most wished for item available in-store?

Pinterest continues to grow since its inception in 2010- with over 30 billion pins (according to their website). Pinterest has differed from other social media platforms, in that users are more likely to

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Tags: KDM POP Print Solutions , POPAI , social media , Target

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How Retailers use P.O.P. to Influence Shoppers with Social Media

Posted Monday, December 09, 2013

Photo credit: Nordstrom
Photo credit: Nordstrom

We are all familiar with that red “As Seen on TV” logo placed on the merchandise displays in retail stores that identify these products that we see on television commercials (typically over and over and over). Now, savvy retailers are using the red Pinterest “P” logo in-store to advertise their most popular products… as seen on Pinterest.

Pinterest, which launched in March 2010, is quickly growing into one of the largest social media sites with over 70 million users worldwide. Pinterest is centered on organized visual content. Users create virtual bulletin boards and “pin” visual images of their favorite products, brands, and recipes found all over the web to their boards. Additionally, they “re-pin” images from other Pinterest user’s boards that they may choose to follow. These boards, in many cases, act as a personal diary of inspiring ideas or wish lists for individuals, only they share it with the masses.

In late 2012, Pinterest

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Tags: point-of-purchase , retailers , social media

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