Pop-Up Shopping Experiences Remain Hot in 2018

Posted Thursday, January 04, 2018

The allure of temporary Pop-Up Shops remains hot
The allure of temporary Pop-Up Shops remains hot

When we last wrote about the growing Pop-Up Retail Shop trend in our 2015 Blog titled “the Allure of Pop-Up Shops” it showed no signs of going away. At the time it was approximately a $10 Billion industry. It has now grown to be a $50 Billion industry just 2+ years later. “Pop-Ups” are right up there with “Voice” and “VR” as the buzz words for 2018 among savvy retail marketers.

The term "Pop-Up Shop" encompasses any type of brick-and-mortar installation or shop that is strictly temporary: here today, gone tomorrow. Pop-Ups come in all shapes, sizes, and locations. These can be in the format of a standalone location, a store-within-a store, a kiosk, and even a mobile vehicle such as a food truck or a roadshow. They are typically employed as a solution to extend a brand’s reach, enter new markets, and introduce new products and services on a local or regional level. Perhaps most importantly though, they offer that unique “shopping

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Tags: KDM POP Print Solutions , pop-up store

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The Allure of Pop-Up Shops

Posted Friday, November 13, 2015

[Photo Source: Storefront]
[Photo Source: Storefront]

Pop-Ups are Not Just a Trend Any More

Temporary, Pop-Up stores are becoming another go-to strategy for retail marketers to employ as a way to extend brand reach, enter new markets and introduce new products and services. The Pop-Up Industry has grown to be an approximate $10 billion industry according to PopUp Republic.

The term encompasses any type of retail establishment or event that is strictly temporary: here today, gone tomorrow.  Traditionally, retailers have used Pop-Up stores to generate incremental sales around the holidays, setting up a temporary store inside vacant spaces at the mall or strip mall. Today, pop-ups come in all shapes, sizes, and locations. These can be in the format of a standalone location, a store-within-a store (a shared location), a kiosk, and even a mobile vehicle reminiscent of a food truck or a roadshow.

The Allure of Pop-Up Shops for Shoppers

Pop-Up stores can be an exciting retail shopping experience, a refreshing alternative to the typical,

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Tags: holiday shopping , KDM POP Solutions Group , pop-up store

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How a Store-within-a-Store Strategy Benefits Both Parties

Posted Friday, May 01, 2015

Sephora inside JCPenney
Sephora inside JCPenney

“Store-within-a-store”, also called “shop-in-shops”, “in-store concepts” and “concessions” are effective strategies not just for department stores, but also for big-box retailers and some specialty retail stores. Whatever you call the concept, it is basically defined as a carved out space within a host retailer that is dedicated to a specific consumer brand. These aren’t just boutique areas, the spaces are controlled by the brands themselves; allowing them to sell their goods at their price point, under their brand name, with their brand look feel and even their own employees. They also bring with them the outlook and expertise of their own brand, regardless of the retailer’s culture.

The allure of a shop-in-shop is that both the consumer brand and host retailer are benefitting from creating these symbiotic arrangements.

Benefits of Retailer and Brand Partnerships

This time last year, we posted a popular blog on this same subject.

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Tags: Best Buy , pop-up store , Shop-in-Shops , specialty retail

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How Shop-in-Shops Benefit Both Retailers and Brands

Posted Friday, May 02, 2014

PHOTO SOURCE: Minneapolis Star Tribune
PHOTO SOURCE: Minneapolis Star Tribune

Shop-in-shop, store-within-a-store, in-store shop, concession, in-store concept.  Whatever you call the concept, they could be defined as a designated space within a host retailer that is dedicated to a specific consumer brand, allowing them to sell goods under their own brand name. This retail concept is not new, but has gained momentum in the last couple of years. The beauty of a store-within-a-store is that both the consumer brand and retailer (typically big box retailers) are benefitting from creating these symbiotic arrangements. Some of the shop-in-shops have become so popular they are viewed as destination shops, where the consumer specifically heads to that store for that brand. 

Benefits of Retailer and Brand Collaborations

Brand manufacturers are rethinking ways to reach consumers directly and retailers are permitting them to make a clear brand and price statement at the point of purchase. Some specific benefits that make the arrangements a win-win:

  • Breathe new

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Tags: Best Buy , KDM Retail , pop-up store , Shop-in-Shops

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Why POP-Up Shops are so POPular

Posted Thursday, February 06, 2014

Brands like Adidas have disrupted cities with their eye catching pop-up shops, and consumers are enjoying the unique shopper experience {photo credit: thestorefront.com}
Brands like Adidas have disrupted cities with their eye catching pop-up shops, and consumers are enjoying the unique shopper experience {photo credit: thestorefront.com}

Temporary pop-up shops are creating quite a buzz everywhere- in empty storefronts and empty lots, outdoor kiosks and via mobile tours. Traditionally, retailers have used pop-up shops to generate incremental sales around the holidays, setting up a temporary store inside vacant spaces at the mall or strip mall.  

Consumer brands and retailers, from established to start-ups, find that pop-ups can meet many marketing goals besides just incremental seasonal sales. Here is how and why they are using pop-ups today:

  • Test how a new product is received by consumers
  • Test new markets and set up in multiple cities
  • Online-only retailers can test the waters of a physical location
  • Allow the consumer to interact with the products found online only
  • Create a sense of urgency with the consumer: “for a limited time”
  • More freedom to get creative than conventional retail
  • Gives them more flexibility and lower costs to launch

Location, Location, Location

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Tags: KDM POP Print Solutions , pop-up store , retail design

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