Getting in Sync w Nature: 8 Lawn & Garden Trends

Posted Wednesday, May 18, 2016

Outdoor Canopy Display by KDM
Outdoor Canopy Display by KDM

Americans have been spending more leisure time outdoors and immersing themselves in nature and organic lifestyles. The lawn and garden retail industry has been able to capitalize on this trend with a record demand for items like patio furniture, grills, lighting, accessories, and plants to personalize these outdoor spaces. Walk into a Home Depot, Lowe’s, Ace, or a Do It Best and you’ll immediately understand.

Each year the Garden Media Group publishes a trend report that help leaders in the lawn and garden industry understand what is important to consumers, giving them insights to expand their opportunities, foster innovation and develop new products.

This year’s theme appears to be all about the consumer’s desire to “Sync with Nature”. They are looking for outdoor and gardening experiences that support their busy lifestyles and enhance their well-being, according to Garden Media Group.  Using technology as a tool to help them accomplish these goals is a

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Tags: home improvement , omni-channel

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8 In-Store Retail Predictions for 2016

Posted Friday, December 18, 2015

73% of shoppers said beacon-triggered content increases likelihood of buying
73% of shoppers said beacon-triggered content increases likelihood of buying

As 2015 comes to a close, many predictions have surfaced for retailers that wish to succeed in the coming year. One common prediction is that they must have a multi-faceted approach that blends personalization with convenience to win the hearts and wallets of consumers in 2016 - with the physical store acting as the epicenter.

Brick-and-mortar represented 94% of all retail sales in 2014. “The worlds of e-commerce and brick-and-mortar retail are now seamlessly merging with retailers evolving towards an omni-channel approach to their businesses,” said Oliver Guy, retail industry director, Software AG. The notion that ‘the store is dead’ is not, in our opinion, the future – rather, stores will become highly technology-enabled to deliver a super-personalized customer experience and become the hub of omni-channel customer-centricity.” This prediction is excerpted from enterprise technology provider, Software AG’s, Top 10 Disruptive Trend Predictions for 2016

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Tags: big data , customer experience , KDM Retail , NRF , omni-channel

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Disregard Webrooming & Showrooming - it’s simply Shopping

Posted Friday, July 17, 2015

The evolution of shopping in a physical, brick-and-mortar store has gone through some definitive changes in the past few years due to mobile technology. Remember the huge threat called “showrooming”? Showrooming is the practice of shoppers researching products in stores, then purchasing online, often from a different retailer, at a better price. When Amazon Price Check was all the rage about four years ago physical stores were considered “doomed” because of this practice.

Then came new research indicating that showrooming was fading and the majority of consumers are actually far more likely to do their reconnaissance online, and then make a trip to the physical store to purchase. Marketers called this reverse showrooming trend “webrooming”. In a KDM Blog post around this time last year, titled Showrooming Fades as Webrooming Trend Rises, we reported that while showrooming still remained popular among 76% of shoppers, the emerging trend of webrooming represented a

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Tags: customer experience , iBeacon , omni-channel

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Ultimate Takeaways from Retail’s Big Show

Posted Friday, January 30, 2015

The NRF (National Retail Federation) 2015 Retail’s BIG Show took place the second week of January in New York City, and welcomed approximately 33,000 attendees from some of the nation’s largest retailers.  The event featured some of retail’s most innovative leaders, who spoke on some of the most buzzed about topics in the industry. We have highlighted what we think are some of the show’s most valuable takeaways for brick-and-mortar retailers.

Brick-and-Mortar Stores are Very Much Alive

In a keynote titled "Brick is the New Black", the panel spoke about the opportunity for retailers to reinvent brick-and-mortar stores and reposition them as the center of the Customer Experience. Brick-and-mortar represented 94% of all retail sales in 2014. Though shoppers are making more online purchases, they actually spend 6 times more when shopping in a physical store than online.  The retail store offers shoppers a sensory experience you can't get online. They

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Tags: big data , customer experience , NRF , omni-channel

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