3 Consumer Types Shaking-Up Grocery Retailers

Posted Wednesday, April 13, 2016

[PHOTO: KDM Retail] Shoppers will be loyal to retailers that support their personal health needs
[PHOTO: KDM Retail] Shoppers will be loyal to retailers that support their personal health needs

There has been a shake-up in the grocery aisles for some time now. Big changes have occurred as to how consumers are shopping, who is shopping, and when and what they are eating. This shift disrupts the traditional ways of understanding and marketing to shoppers, making it more necessary for grocery retailers to adapt their merchandising efforts as shopper’s needs evolve.

Today’s shoppers are using as many as 5 different retail channels to purchase groceries - trying to find the precise mix of value, quality and convenience, according to a Deloitte report. 61% are willing to drive farther for a lower price and 75% of consumers choose which store to do their shopping based upon the store’s produce department.

Who is doing the shopping has also evolved. According to the 2015 Food Marketing Institute (FMI) Grocery Trend report the primary shopping responsibilities within households is being shared; with men accounting for 43% and women accounting for 57% of the shopping. So,

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Tags: grocery , millennials , supermarket , Trouble in Aisle 5

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Fashion Retail Embraces Food Service to Drive Sales

Posted Friday, January 15, 2016

Shop. Eat. Repeat. [Photo: Kohl's Cafe]
Shop. Eat. Repeat. [Photo: Kohl's Cafe]

Fashion retailers across the board are adding in-store food services as a means of replacing lost business in their brick-and-mortar stores. Target, Kohl’s, Urban Outfitters, Armani, and Burberry are just some of the fashion industry retailers adding Coffee Shops, Café’s, Bristro’s, Bakeries, Upscale Restaurants and even Bars to the shopping experience.

Why? To Drive Traffic, Increase Dwell Time & Gain Share of Course

Offering food and beverage options to shoppers creates an experiential, convenient, and immersive customer experience that boosts foot traffic, increases dwell time in the store and enhances the brand experience. All of which are important goals for any segment within the retail vertical, including fashion.
The idea is simple. If shoppers are content- not hungry or thirsty, they’ll shop longer, thus buy more. The concept offers shoppers the convenience of providing two social activities rolled into one. This strategy also gives shoppers an

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Tags: fashion retail , food service , millennials

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Convenience Retailer’s Evolution in the “Food Chain”

Posted Tuesday, September 29, 2015

[PHOTO: Convenience Store News]
[PHOTO: Convenience Store News]

The order in which convenience stores (C-stores) rank in the “food chain”, so to speak, is evolving. Most Baby Boomers, and those before them, wouldn’t have dreamed of buying food from a gas station when they were young. That was gross. Today, C-stores have improved their foodservice options and are succeeding at stealing share from both quick-serve restaurants (QSRs) and small format grocery stores with offers like ”Meal Deals”, “Grab n Go” and “Made to Order” options. Today, you can find these offerings advertised on point-of-purchase signage at all of these retailers. When you add in factors like late night hours, location and convenience (parking and ability to get in and out quickly), the lines are further blurred, as they all pretty much offer these considerations as well. 

We have read a ton of information about the purchasing power of Millennials. The younger population doesn’t necessarily have that same, negative impression

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Tags: convenience store , millennials , NACS

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Myth Busters: Marketing to Millennials at Retail

Posted Friday, March 20, 2015

Millennials are top of mind with retail marketing professionals worldwide - and for good reason. They are making life-long shopping habits now: like how, where and why they shop, and what they are buying. Marketers need to find the most effective way to reach them, determine the best way to connect with them, and understand their preferences and shopping habits in order to cater to their expectations at the point of purchase.

Gen Y is a group of approximately 1.8 billion individuals between the ages of 18 and 34. They are expected to spend around $65 billion over the next 10 years on consumer packaged goods- and that is just in the United States alone.

NOT all Millennials shop the way we assume

A 21 year old college male does not shop the same way that a 32 year old mother of two shops. A recent study* published by Geometry Global, titled “Lost in Transition: Realizing an Untapped Millennial Shopper Opportunity” suggests that many brands and retailers are not savvy to the way

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Tags: CPG , millennials , Shopper Marketing

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Retailers are Cashing in on America’s Love for Coffee

Posted Friday, January 16, 2015

70% of Millennial coffee drinkers prefer sweeter, specialty coffee drinks
70% of Millennial coffee drinkers prefer sweeter, specialty coffee drinks

61% of Americans drink coffee every day. That’s more than soda consumption, at just 41%. It’s no wonder retailers are cashing in on our coffee buzz addiction. Restaurants, hotels, gas stations, convenience and grocery stores have all jumped on the band wagon. Quick-serve restaurants (QSRs) are ramping up their coffee offerings. Retailers are allocating more space to coffee sales and service. Gas stations and convenience stores are upgrading their coffee stations. Upscale coffee chain stores continue to pop up everywhere.

So how do Americans “take” their coffee?

Dark, bold, black, light, spiced, cold pressed, sweet, hot, cold, frozen... there are endless possibilities when it comes to getting your morning fuel. The National Coffee Association published a 2014 National Coffee Drinking Trends study that revealed some insight into who these 61% of Americans are and what they are drinking:

  •  Americans are shifting to gourmet coffee. It is being consumed by 34% on

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Tags: beverage , KDM POP Print Solutions , millennials , Quick Serve Restaurant

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