Is iBeacon Technology a Game Changer for Retailers?

Posted Monday, May 18, 2015

iBeacons influence purchases in-store
iBeacons influence purchases in-store

Brick-and-mortar retailers, above all others, stand to benefit the most from the level of targeting that iBeacon technology provides at the store level. It’s all about the customer experience, and without a doubt, iBeacons greatly change how consumer brands and retailers are able to interact with shoppers. Also called proximity marketing, retailers can now target the right shopper, in the right place, at the right time. This benefits both shoppers and retailers by interactively engaging “her” in new ways that will surprise and delight her, all while learning in real-time from her movements and behaviors before her purchase.

What is iBeacon technology and how does it work?

Short answer:
iBeacons are low-cost devices that communicate with smartphone apps indoors through a Bluetooth signal that allows opted-in shoppers to receive digital messages and offers from retailers and brands on their mobile devices while they shop in stores.

Long answer:
According to the iBeacon

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Tags: iBeacon , interactive marketing , Shopper Marketing

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Creating Effective, Interactive Retail Kiosks

Posted Friday, August 08, 2014

Create Bar interactive kiosk
Create Bar interactive kiosk

Submitted by Jim Jaeger, retail environment design specialist, KDM Retail*

The use of kiosks in the retail environment has certainly evolved over the years. From simple beginnings as a small, open-fronted cubicle where newspapers, refreshments, or tickets are sold to consumers - to an interactive, engaging shopping experience where you can customize a pair of shoes or your jewelry, plan a vacation, and even watch a video. Retailers and consumer brands in about every retail segment are seeing the benefits that these store displays can add to the customer shopping experience and, thus, their bottom line. Some of these benefits for shoppers include:

  • Educating shoppers about the benefits and features of a product or service at the retail level
  • Providing an omni-channel experience for shoppers
  • Streamlining processes such as gift registries and loyalty program registration/redemption
  • Providing virtual sales associates and an opportunity for express self-service
  • Offering

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Tags: interactive marketing , KDM Retail , retail design

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Using Technology in the Retail Environment to Boost Sales

Posted Monday, January 06, 2014

photo source: unlocked.footlocker.com
photo source: unlocked.footlocker.com

Traditional shopper marketing has changed, just as the shopper’s expectations have changed. Retailers have more opportunities than ever before to take advantage of platforms and technology that allow them to engage with shoppers in the retail store environment.

The Association for Retail Environments (A.R.E.) published a “Sales-Boosting Technologies” article recently highlighting 15 strategies that focus on ROI and the in-store customer experience. The article cautions retailers to identify their objective; what they want the technology to accomplish for the brand and for the shopper, and how the particular technology will enhance the customer experience.

Integrating technology at retail can be an effective solution for:

  • Drawing customers into your store by providing a compelling reason to participate
  • Engaging with your shoppers through touchscreens and delivering a message on their terms
  • Connecting with social media users while in-store shopping

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Tags: interactive marketing , KDM Technology Solutions , Quick Serve Restaurant , retail design

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Innovations from the Shopper Marketing Expo

Posted Monday, October 14, 2013

submitted by Maureen Gumbert, Marketing Manager, KDM ~  

“…this should be called Marketing to Shoppers, not Shopper Marketing.” Patrick Fitzmaurice, Principal at The Capre Group, stated this in his keynote opening speech at the Shopper Marketing Expo in Chicago. He went on to set the tone for a panel discussion emphasizing the need for retailers and consumer brands to work together to come up with solutions to make it easier for consumers to buy.

Another theme from symposium speakers was the need for innovation. Doug Van Andel, Global Creative Director at Saatchi & Saatchi X, gave an excellent symposium presentation about how great ideas only work when they get executed. He reminded us that

  • There are 30,000 SKUs introduced every year
  • Consumers are hit with 3,000 messages every day from all channels
  • It takes just 3 seconds to make an impact in store

So how will the marketing stimuli, based on shopper insights, engage the shopper in all this

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Tags: CPG , interactive marketing , KDM POP Print Solutions , NFC tag , retailers

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Is Showrooming an Insurmountable Threat to Retailers?

Posted Friday, September 27, 2013

KDM custom merchandising display
KDM custom merchandising display

Have you ever visited a store and saw a product you liked, but then purchased it online (usually at a lower price) instead of from the store? That’s called "showrooming". With 106 million people in the U.S. owning a smartphone, consumers can now shop in a brick-and-mortar store with the internet immediately accessible. As a result, retailers are concerned that showrooming will drive more and more customers to leave stores without a trip to the cash register.

A study on the subject released this month by Columbia Business School and Aimia, a company that builds retail loyalty programs, sheds light on how consumers are actually using their mobile devices in-store, and what strategies retailers should consider to engage these mobile-assisted shoppers (M-Shoppers). The study examined 3,000 consumers in the US, UK and Canada.

Sample findings from the study:

  • 21% of all consumers are M-Shoppers, using their mobile device to help them with their purchase decision
  • Only

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Tags: eCommerce , interactive marketing , KDM Merchandising Solutions , KDM POP Print Solutions , KDM Retail , Kroger , showrooming , Walmart

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