Disregard Webrooming & Showrooming - it’s simply Shopping

Posted Friday, July 17, 2015

The evolution of shopping in a physical, brick-and-mortar store has gone through some definitive changes in the past few years due to mobile technology. Remember the huge threat called “showrooming”? Showrooming is the practice of shoppers researching products in stores, then purchasing online, often from a different retailer, at a better price. When Amazon Price Check was all the rage about four years ago physical stores were considered “doomed” because of this practice.

Then came new research indicating that showrooming was fading and the majority of consumers are actually far more likely to do their reconnaissance online, and then make a trip to the physical store to purchase. Marketers called this reverse showrooming trend “webrooming”. In a KDM Blog post around this time last year, titled Showrooming Fades as Webrooming Trend Rises, we reported that while showrooming still remained popular among 76% of shoppers, the emerging trend of webrooming represented a

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Tags: customer experience , iBeacon , omni-channel

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Is iBeacon Technology a Game Changer for Retailers?

Posted Monday, May 18, 2015

iBeacons influence purchases in-store
iBeacons influence purchases in-store

Brick-and-mortar retailers, above all others, stand to benefit the most from the level of targeting that iBeacon technology provides at the store level. It’s all about the customer experience, and without a doubt, iBeacons greatly change how consumer brands and retailers are able to interact with shoppers. Also called proximity marketing, retailers can now target the right shopper, in the right place, at the right time. This benefits both shoppers and retailers by interactively engaging “her” in new ways that will surprise and delight her, all while learning in real-time from her movements and behaviors before her purchase.

What is iBeacon technology and how does it work?

Short answer:
iBeacons are low-cost devices that communicate with smartphone apps indoors through a Bluetooth signal that allows opted-in shoppers to receive digital messages and offers from retailers and brands on their mobile devices while they shop in stores.

Long answer:
According to the iBeacon

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Tags: iBeacon , interactive marketing , Shopper Marketing

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