Getting in Sync w Nature: 8 Lawn & Garden Trends

Posted Wednesday, May 18, 2016

Outdoor Canopy Display by KDM
Outdoor Canopy Display by KDM

Americans have been spending more leisure time outdoors and immersing themselves in nature and organic lifestyles. The lawn and garden retail industry has been able to capitalize on this trend with a record demand for items like patio furniture, grills, lighting, accessories, and plants to personalize these outdoor spaces. Walk into a Home Depot, Lowe’s, Ace, or a Do It Best and you’ll immediately understand.

Each year the Garden Media Group publishes a trend report that help leaders in the lawn and garden industry understand what is important to consumers, giving them insights to expand their opportunities, foster innovation and develop new products.

This year’s theme appears to be all about the consumer’s desire to “Sync with Nature”. They are looking for outdoor and gardening experiences that support their busy lifestyles and enhance their well-being, according to Garden Media Group.  Using technology as a tool to help them accomplish these goals is a

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Tags: home improvement , omni-channel

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How Home Improvement Retailers Engage DIY'ers

Posted Friday, June 19, 2015

Paint center makeover includes interactive color selection kiosk [PHOTO: KDM]
Paint center makeover includes interactive color selection kiosk [PHOTO: KDM]

Now that the Spring garden is planted, and Summer has arrived- it’s time for Americans to tackle that never ending “To Do List”. For many, that includes taking on a Do-It-Yourself (DIY) project around the home. These can include simple repairs, a paint job, or for the really ambitious, a complete home renovation. More shoppers are heading to their local hardware stores and big box home improvement centers for new products, how-to instructions and creative guidance to help them accomplish their projects.

Todays’ DIY shoppers are on a mission; influenced by the popular trends they find on social sharing sites such as Pinterest and YouTube, as well as the growing popularity of do-it-yourself TV shows like HGTV. And retailers are cashing in on the trend. In fact, both Lowes and The Home Depot experienced U.S. same store sales increases for the first quarter of 2015 - up 5% and 7% respectively.

Hardware and home improvement retailers are embracing trend-savvy DIY shoppers

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Tags: home improvement , KDM POP Print Solutions

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Lawn and Garden Retail Trends

Posted Friday, April 17, 2015

KDM: Outdoor vegetable plant display for Bonnie Plants
KDM: Outdoor vegetable plant display for Bonnie Plants

“Give me spots on my apples but leave me the birds and the bees” [Joni Mitchell]

In the past few years we have seen the American consumer’s desire for a healthier lifestyle drive many changes in the products sold and even the shopping experiences itself found at retail - across about every segment. Lawn and garden is no exception. “In 2015, gardening goes hand in hand with a healthy lifestyle”, according to Garden Media Group.

In our KDM blog on this subject posted this time last year, we spoke about how consumers are spending more leisure time outdoors and immersing themselves in nature and organic lifestyles; investing in patio furniture, grills and accessories to personalize these spaces, fueling a record growth in demand for these items. Each year the Garden Media Group publishes a trend report that help leaders in the lawn and garden industry understand what is important to consumers; giving them insights to expand their opportunities, foster innovation and

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Tags: home improvement , KDM Merchandising Solutions , point-of-purchase

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Home Improvement Trends: Embracing the Growing DIY Shopper

Posted Sunday, June 29, 2014

Designer Wall Finish interactive product demo kiosk- KDM Retail
Designer Wall Finish interactive product demo kiosk- KDM Retail

Consumers are feeling pretty confident these days about taking on do-it yourself (DIY) projects in their homes- whether simple repairs or complete home renovations. Influences on this growing trend are coming from sources like Pinterest, where they are gathering up ideas and tips on DIY projects; home improvement shows on networks like HGTV; and the vast amount of DIY videos found online, specifically YouTube. DIY enthusiasts are heading to their local hardware stores and home improvement retail centers to seek out new products, how-to instructions and creative guidance to help them tackle their projects. According to a recent press release from Elmer’s, home improvement purchases are likely to increase about 7% in 2014-2015, up significantly from 2012.

Consumer Brand Product Innovations Offer More Choices, More Creativity
Many of the DIY project trends focus on incorporating a variety of substrate materials, using bright paint colors, organizing home spaces and personalization. Consumer

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Tags: CPG , home improvement , KDM POP Print Solutions , packaging

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Lawn & Garden Retail Marketing Trends

Posted Monday, April 14, 2014

IMAGE SOURCE: The Home Depot
IMAGE SOURCE: The Home Depot

No One Wants Plastic Flowers and a Concrete Lawn ~ 

Power equipment and consumables, such as fertilizer, seeds, and mulch remain top revenue items for lawn and garden retailers. However, consumers are spending more leisure time outdoors and immersing themselves in nature and organic lifestyles. They are investing in patio furniture, grills and accessories to personalize these spaces, fueling a record growth in demand for these items. According to the Garden Media Group’s 2014 Garden Trends Report they predict several consumer trends for retailers to watch and capitalize on in 2014:

  • Decorating the yard with accessories like birdfeeders and throw pillows to make it personable
  • Creating composts is the new recycling
  • Growing more produce at home to be used for smoothies, hops for home brewing and grapes to make homemade wine
  • Decorating with more houseplants in offices, schools and hospitals (see our Retail Design Trends blog regarding the use of plant life in retail

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Tags: home improvement , retailers , Walmart

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