Unforgettable Retail Brand Experiences Rule

Posted Friday, June 17, 2016

Hershey's Wrap Happiness in-store experience
Hershey's Wrap Happiness in-store experience

submitted by Maureen Gumbert, Marketing Manager ~

In just one short stretch of the Las Vegas Blvd Strip I was able to completely immerse myself into the retail brand experiences of some of the nation’s most well-known brands using all of my senses. I had some time to kill while on a business trip, so I did the tourist thing to do- sightsee and shop. Being in Marketing for KDM, a supplier to the retail industry, my underlining M.O. was to see what’s new. 

The Hershey’s Wrap Happiness Experience

First I headed for Hershey’s Chocolate World. According to their website Hershey’s Las Vegas “is a unique retail experience that offers guests a chance to create their own HERSHEY’S happiness through a variety of interactive experiences.” At the entrance of the store I asked a random tourist to take a photo of me and the candy characters, which I immediately shared via social media (I took the bait).  Once inside the store I passed the

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Tags: Coca-Cola , customer experience , digital printing

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Digital Printing Revolutionizes Brand Packaging

Posted Friday, November 06, 2015

2 million one-of-a-kind labels printed on HP Indigo
2 million one-of-a-kind labels printed on HP Indigo

The battle at the shelf is fiercer than ever before. With about 30,000 SKUs introduced ever year it is even more challenging to compete on a crowded shelf where everything looks the same. Compounding this challenge is the shrinking center store as the perimeter footprint increases. Digitally printed product labels, sleeves, and folding cartons opens up the creative possibilities for brand marketers to win at the shelf like never before.

We’ve all been subject to a tremendous amount of information regarding the importance of creating a personal, relevant connection with shoppers in order to impact purchase and gain their loyalty. Short run, digital printing is a way for consumer brands to target populations and accommodate their needs with multiple packaging versions of the same product: like “single serve” and “family size”, or imprinting different languages, messages and photos depending on location and other variables.

Heinz packaging

Examples of Hyper Customization

The

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Tags: Coca-Cola , digital printing , KDM POP Print Solutions , packaging

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How Digital Printing Benefits Brand Marketers

Posted Friday, February 27, 2015

Diet Coke: 4 of the 2 million unique label designs available courtesy of digital printing
Diet Coke: 4 of the 2 million unique label designs available courtesy of digital printing

Digital Printing technology has evolved to cater to the retail landscape and opened up many possibilities for brand marketers. It is an efficient printing process for marketers to introduce a new brand, test new markets and execute more frequent and locally targeted campaigns with customization, all while improving the time to market and reducing production costs.

Digital printing technology has come a long way (baby) since its early days 12 to 15 years ago. This print method, whether large format or small format, has overcome many of its initial limitations:

  • Quality. Today’s technology offers print quality that competes with offset.
  • Color Matching. Digital color matching is now highly accurate with the addition of hexachrome colors like orange and green.
  • Color Gradations.  Now, smooth gradations and flesh tones are possible with the addition of a suite of light cyan, magenta, yellow and black inks.
  • Dot Gain. The newest presses have little to no dot gain and can

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Tags: Coca-Cola , digital printing , KDM POP Print Solutions , packaging , point-of-purchase

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Key Trends in Plastic, Semi-Permanent Merchandising Displays

Posted Monday, July 07, 2014

Lighted floor display for spirits mfr- KDM
Lighted floor display for spirits mfr- KDM

Submitted by Dennis Dean, Plastic Fabrication Design & Manufacturing Specialist, KDM Nashville*

We support some of the nation’s largest consumer brand manufacturers. While there is a lot of variance in the industry segments we serve, they share common marketing goals at the point of purchase.

Merchandising displays are a key tactic for increasing sales at the store level and the competition is fierce. There are 30,000 new SKUs being launched every year. Getting retailers to display products prominently is often based on the physical presentation of the merchandise display. Design is critical in this respect, as well as how the display appeals to the shopper, in order to drive sales.

Many consumer brands are turning to plastics for semi-permanent merchandise display solutions. The average retail display life expectancy is one year, compared to a temporary, corrugated display. Plastic fixtures continue to be a versatile, durable, low maintenance and inexpensive POP solutions. 

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Tags: digital printing , KDM Merchandising Solutions , plastic fabrication

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Blending POP Print With Technology to Engage Shoppers

Posted Friday, March 14, 2014

Wide Format Goes Cross Media
Wide Format Goes Cross Media

POP signage and displays are becoming interactive and integral to the cross media mix:

Marketers are using point-of-purchase print materials as a medium to integrate technologies such as QR Codes, Augmented Reality and NFC Tags to interact with and engage shoppers in-store. 4 out of 5 consumers are using a smartphone when they shop [Source: eZanga.com] to get more information: check prices, find promotions, read product reviews or get product information. Shoppers can use their mobile devices to interact with signage at the very time when they are most likely to buy. 

KDM POP Solutions Group was a featured speaker recently for a webinar regarding how we are blending print with technology in retail settings and why our customers; consumer brands and retailers, are using technology to make it easier for shoppers to buy. The webinar, titled "Wide Format Goes Cross Media", was part of The Emerging Markets Webinar Series hosted by InfoTrends. The analysis and insights that came

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Tags: digital printing , KDM POP Print Solutions , NFC tag

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