Cause Marketing: QSR’s are Leveraging Demand for Social Impact

Posted Friday, February 13, 2015

Some of the nation’s favorite QSR's (quick-serve restaurants) are attracting consumers by getting them involved in their philanthropic campaign efforts. They understand that people have a great desire to support brands that support social causes. According to a 20 year-long study by Cone Communications, today, 91% of U.S. consumers want to see more businesses give back in some way.

“In 1993, when Cone Communications first started tracking U.S. consumers’ attitudes toward businesses’ involvement in social issues, cause marketing was a nascent promotional strategy to gain competitive advantage. Since that first survey, corporate support of issues has exploded. U.S. consumers have steadily and increasingly deemed cause a differentiating factor not only in their purchasing decisions, but in determining which companies deserve their trust and affinity.”

The Cone study further states that [20 years later] “Cause is evolving in new and exciting ways…

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Tags: cause marketing , KDM POP Solutions Group , Quick Serve Restaurant

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Millennials Stand Behind Brands that Stand for Something

Posted Friday, January 17, 2014

photo source: beautystalkerswordpress.com
photo source: beautystalkerswordpress.com

Making shoppers feel good about their purchases has a powerful effect on the purchase decision
Seems consumer brands and retailers are all following the trend of promoting their cause marketing efforts at the store level via point-of-purchase, merchandising displays, and even on their packaging. Research shows that supporting a cause is an effective way for brands to catch the attention of shoppers, in particular the Millennial population, turning them into advocates for the brand. According to a recent article in Ad Age,  Millennials will seek out and support brands that align with their own personal values. 

How a cause marketing campaign can help your brand while supporting a bigger cause
The 2012 annual global study by Edelman explored consumer attitudes around social purpose, and what their expectations were of America’s brands and corporations. Here is some of the staggering findings from the research:

  • 89% of global consumers take part in activities that address

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Tags: cause marketing , CPG , millennials , retailers

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KDM is honored to be recognized as a 2012 Pillar Award for Community Service Honoree

Posted Wednesday, February 22, 2012

Medical Mutual 2012 Pillar Award for Community Service, 2012
This prestigious award was developed to honor businesses and individuals for their dedication to positively impacting the region and strengthening the community. KDM was honored to receive this award for the company wide efforts in volunteerism and fundraising that benefited multiple organizations throughout 2011. KDM strives for a culture of giving back that embraces our employees as well as our community.

Tags: cause marketing , kdm-news

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