CPG Brand & Retailer Collaborations Create a Win-Win-Win

Posted Friday, March 13, 2015

Dr Pepper's campaign character, Larry Culpepper, shops for at Walmart for Cheez-Its for the playoff party [PHOTO: mobile marketer]
Dr Pepper's campaign character, Larry Culpepper, shops for at Walmart for Cheez-Its for the playoff party [PHOTO: mobile marketer]

Retailers are stepping up their game to create new “win-win-win” marketing strategies by partnering with CPG brands to give their customers more value at the point-of-purchase and making it easier for them to buy. Retailers are becoming brands in their own right and are more in tune with “their” shoppers than ever before. They also have the advantage of being able to compare how brands are doing at the store level and how effective their marketing is (or isn’t.) Brands can help retailers because they understand their product category and are typically marketing powerhouses themselves.

The shift is that CPG brands need to work with retailers, and even other CPG brands, to co-create custom programs that fit the retailer’s brand and targeted shopper. One size marketing campaign, so to speak, does not fit all retailers. 

Several CPG brands are indeed not only collaborating with the retailers but are joining forces with other brands in an effort to

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Tags: KDM POP Solutions Group , Shopper Marketing , Target , Walmart

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How Brands Are Using 3D Printing at Retail

Posted Friday, January 09, 2015

PHOTO: 3D Printed Nutella [Business Insider]
PHOTO: 3D Printed Nutella [Business Insider]

3D Printing isn’t really “printing” at all.  It’s definitely not ink on paper. Think of it more like working with clay- adding layer upon layer to create a three dimensional (3D) object. All sorts of objects- using all sorts of materials. Even chocolate.

There are a lot of success stories of how the process is being used in the medical industry. But, 3D printing is on the rise in the retail industry too. More retailers and CPG (consumer packaged goods) brands are becoming aware of what possibilities 3D printing can bring to their markets. Through licensing agreements and partnerships, 3D printing companies are teaming up to bring more customization to shoppers. And we all know how important the customer experience is.

Venturebeat.com recently shared their top predictions for 3D printing in 2015, which include more innovation to deliver better, less expensive solutions. They also predict the rise of 3D photo booths to generate your 3D headshot or “mini-me&rsquo

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Tags: 3D printing , Coca-Cola , Point of Purchase , Target

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the Power of Pinterest at Driving Sales In-Store

Posted Friday, August 22, 2014

Target: Oh Joy end cap POP display
Target: Oh Joy end cap POP display

An article featured in POPAI in January of this year made five retail shopper marketing predictions for 2014. The first of those predictions was that “Pinterest will continue to rise in importance for in-store shopping experiences”.  Pinterest has helped retailers, consumer brands and shoppers. Retailers and brands use Pinterest to capture shopper insights from real time feedback to help them stock and even develop products that appeal to their shoppers. Retailers, such as Target and Nordstrom, use Pinterest tags on merchandise displays to identify products in their stores as being “top Pins” or “popular on Pinterest”. Shoppers benefit by getting to see what's on trend and who wouldn’t be influenced by the most wished for item available in-store?

Pinterest continues to grow since its inception in 2010- with over 30 billion pins (according to their website). Pinterest has differed from other social media platforms, in that users are more likely to

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Tags: KDM POP Print Solutions , POPAI , social media , Target

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How Private Labels are Winning at the Point of Purchase

Posted Friday, June 20, 2014

Target focuses on health and wellness. PHOTO Source: supermarketnews.com.
Target focuses on health and wellness. PHOTO Source: supermarketnews.com.

Private label consumer packaged goods (CPGs) brands have evolved over the past several years, and many are gaining popularity with consumers. During the U.S. recession in 08-09, many loyal national brand consumers took notice of the private label brands found in the grocery aisle and were willing to try them for the first time simply because the costs were lower. They were surprised to find that these products tasted just as good as, or even better, than the brand they had been loyal to for all those years. Unfortunately for the major brands, many of these consumers never went back.

Today, private label marketers are stepping up their packaging, merchandising and marketing strategies to attract consumers and win the battle over national brands. According to the IRi “CPG Times & Trends” study released in December, 2013, over 90% of consumers believe that private label brands deliver the same or better value as major brands, and 80% believe the quality is the same or better. The study

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Tags: CPG , KDM POP Print Solutions , private label , Target

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