Best Practices for Creating Effective Retail Signage

Posted Tuesday, August 23, 2016

KDM Custom Wood Planked Logo Signage
KDM Custom Wood Planked Logo Signage

Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. And they are planning to invest more in retail signage and graphics as part of this goal. In fact, 45% of retailers plan to spend more on store signage and graphics in 2016 than they did last year, according to the 2016  A.R.E. | POPAI Purchasing Forecast survey. The survey also revealed that 14% plan to spend “significantly” more and 88% of independent, single-store owners will increase their signage budgets as well.

For good reason. Study after study shows that retail signage is highly effective at influencing and driving sales and that shoppers remember signage as part of the shopping experience. Whether for branding, information, navigation or promotion, retail signage plays a vital role in the retail environment.

In this KDM Blog article we’ll discuss the types of

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Tags: KDM Retail , Point of Purchase , Signage & Graphics , Store Decor

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How Brands Are Using 3D Printing at Retail

Posted Friday, January 09, 2015

PHOTO: 3D Printed Nutella [Business Insider]
PHOTO: 3D Printed Nutella [Business Insider]

3D Printing isn’t really “printing” at all.  It’s definitely not ink on paper. Think of it more like working with clay- adding layer upon layer to create a three dimensional (3D) object. All sorts of objects- using all sorts of materials. Even chocolate.

There are a lot of success stories of how the process is being used in the medical industry. But, 3D printing is on the rise in the retail industry too. More retailers and CPG (consumer packaged goods) brands are becoming aware of what possibilities 3D printing can bring to their markets. Through licensing agreements and partnerships, 3D printing companies are teaming up to bring more customization to shoppers. And we all know how important the customer experience is.

Venturebeat.com recently shared their top predictions for 3D printing in 2015, which include more innovation to deliver better, less expensive solutions. They also predict the rise of 3D photo booths to generate your 3D headshot or “mini-me&rsquo

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Tags: 3D printing , Coca-Cola , Point of Purchase , Target

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Retail's Biggest Shopping Days Evolve as Sales Trends Shift

Posted Friday, December 19, 2014

What used to be the biggest shopping day of the year has turned into the biggest shopping season of the year.  Black Friday has evolved over the past several years to extend to the weeks leading up to Christmas, and now consumers anxiously look forward to shopping the evening of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and Green Monday. This evolution has led to some changes in sales volume the day after Thanksgiving, as now the shopping is spread out over multiple holiday shopping days. This is much of the reason that Black Friday in store sales were down this year, and as the shift in retail trends occurs, shoppers have become expectant of lower prices all season long- not just on Black Friday. In a recent NRF press release, NRF President and CEO Matthew Shay stated, “We are excited to be witnessing an evolutionary change in holiday shopping by both consumers and retailers, and expect this trend to continue in the years ahead”.

Holiday Shopping Madness

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Tags: Black Friday , Cyber Monday , Point of Purchase , Retail

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