Retail sales during November and December can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring Retail Brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?
Let’s start with WHEN they will shop
If shoppers visited a Walmart or a Toys-R-Us in September they have already seen holiday displays promoting the hottest toys of the season. Many others have amped up their promotions before Halloween. Too early? Shoppers didn’t seem to mind and took the bait. In turn, retailers increase their exposure to customers and gain more time to gather information on how to best stock items and prepare for the holiday shopping season.
What’s ahead? This year shoppers will have that extra weekend to tackle their lists because Christmas is on a Sunday. Also, Hanukkah begins on December 24th this year- 18 days later than last year, extending the time to shop.