7 Expert Tips for Creating Winning Retail Displays

Posted Friday, April 14, 2017

KDM Coca-Cola counter display
KDM Coca-Cola counter display

“Shoppers’ attention spans last only a few seconds, so retailers have a split second to capture their interest and engage them.” – Kris Konrath, Director of Marketing at Convergent

Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make.

That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t get a lot of opportunities to engage shoppers in-store, so you want to ensure that your brand makes an impression. If your company is having issues with designing or implementing retail displays, this article may help.

Here are 7 Expert-Backed Tips on Creating & Executing Retail Displays that POP

Choose colors and shapes wisely

The rules for designing displays aren’t set in stone; every program is different. But, there are

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Tags: CPG , KDM Merchandising Solutions , temporary display

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2016 Back-to School Retail Shopping Expectations

Posted Friday, August 05, 2016

(BTS) Back-to-School and College is easily the second biggest shopping season of the year with a total combined spend expected to reach $75.8 billion this year, up from $68 Billion in. (second to the winter holidays).

According to the annual National Retail Federation’s (NRF) Back-to-School Survey shoppers are expecting to spend an average of $674 on school (K-12) and college supplies. Shoppers will spend 65% of these budgets on apparel ($235) and electronics ($204) in the weeks leading up to the start of school. Spending on shoes is expected to be $127 and school supplies $108.

And you can bet shoppers will be looking for deals. 56% of shoppers look for savings when shopping for back-to-school. Nearly 1 in 3 parents say they look for more savings when back-to-school shopping than other times of the year. NRF President and CEO Matthew Shay said, “We fully expect retailers to be aggressive with offering great deals both in stores and online for back to school shoppers. And retailers

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Tags: back-to-school , CPG , retailers

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How Collaborations at Retail Make a Greater Impact

Posted Friday, September 18, 2015

Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]
Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]

Consumers are demanding these days. They are harder to locate, engage and please. CPG brands and retailers are challenged with grabbing their attention and obtaining their loyalty like never before. Everyone within the retail vertical can overcome this challenge by joining forces, sharing information and collaborating to exceed today’s customer expectations.

In an article featured in Retail Touchpoints on the subject, it was revealed that “The benefits of collaboration are tremendous and impact every aspect of all companies’ functions, according to Joy Peters, Consumer and Retail Practice at A.T. Kearney. “Companies have seen 10% to 15% lift in topline performance, 40% to 60% faster new product launches and up to 20% decline in total inventory. As the ties get stronger, so do the results.”

Many retailers are indeed stepping up their game to create new, winning marketing strategies by partnering with CPG brands to give their customers more value at the point-of-

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Tags: convenience store , CPG , point-of-purchase , Shopper Marketing

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Best Practices in the World of 3-D POP Displays | PART 2

Posted Friday, September 04, 2015

Part 2 of 2 [Production Phase]

Designing and producing an effective retail merchandising display has its challenges for sure. The obvious ones include making sure the display is structurally sound; that it will withstand the rigors of store traffic and be able to hold the product its intended to display. This has a dramatic effect on how well the display does its job at increasing sales lift. In Part 1 of this 2 part article we emphasized how important the extra time spent in the Design Phase is… double and triple checking the engineering with whiteboards and prototypes.

In Part 2 we’ll take you through the print production and assembly process and share best practices in the workflow and the importance of quality control procedures along the way…

PHASE II: PRODUCTION

PRINT PRODUCTION: QUALITY WORKFLOW BEST PRACTICES:

Now that the specifications for the national beverage manufacturer’s treasure chest display have been finalized, the project is estimated and

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Tags: Coca-Cola , CPG , KDM Merchandising Solutions , point-of-purchase , Screen Printing

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Best Practices in the World of 3-D POP Displays | PART 1

Posted Friday, August 28, 2015

Part 1 of 2 [Design Phase]    

Let’s say you are a CPG (consumer packaged goods) manufacturer and you want a compelling retail display to showcase your merchandise at multiple retail locations. Smart objective, considering it’s a fact that when a branded display is present in store it increases product sales as much as 40% according to POPAI.

The execution of a successful POP merchandising display campaign requires careful design and engineering consideration from the get-go. If any element of the dimensional display is slightly off it could be costly, the project could be majorly delayed, and worse, it could fail at the store level. In order for a display to be successful at the point-of-purchase, you’ll want to work with a supplier that is not just an order taker-  producing your project to spec, but a partner that’s got your back, adding value in the design phase and using proven best practices and quality control procedures to overcome any

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Tags: Coca-Cola , CPG , KDM Merchandising Solutions , point-of-purchase

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