Branded Promotional Products Influence Purchase Decisions

Posted Monday, June 26, 2017

Branded items that are useful, like this keychain/bottle opener, create better ROI
Branded items that are useful, like this keychain/bottle opener, create better ROI

Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions.

FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over half of the consumers in the study had done business with the advertiser (55%). While after receiving the promotional products, 85% did business with the advertiser.

More research finds that some promotional products can generate nearly 6,000 impressions before being tossed.  For example: branded apparel - like t-shirts and hats, extend your brands reach well beyond the point-of-purchase by turning your loyal fans into brand ambassadors. By wearing your apparel in public it's like free advertising. 

Another FACT: According to the

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Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

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How to Design Menu Boards for Greater Optimization

Posted Friday, June 09, 2017

KDM PHOTO: drive-thru menu board signage
KDM PHOTO: drive-thru menu board signage

MENU BOARDS are the most important graphic element within a Limited Service Restaurant (LSR) because they are critical to overall sales. LSR’s, which include Quick-Serve Restaurants (QSR) and Fast Casual Dining concepts, use menu boards for these vital roles once a guest has entered the store or the drive-thru:

  • Mainly, they spell out the menu offerings, including the basic ingredients
  • Through menu optimization, they can help drive up the average order size
  • They convey a brand’s desired experience
  • They can add extra advertising for special LTOs (limited time offers) and deals
  • And, as of May 7th, for restaurant chains with 20 or more locations, they contain the FDA mandated calorie count information so consumers can make informed and healthy decisions

Restaurant Brand Marketers and Store Operators should carefully consider every aspect of their menu board design to align with the total brand experience: from the materials used to the fonts and graphics.

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Tags: Fast Casual Dining , KDM POP Print Solutions , Quick Serve Restaurant , Signage & Graphics

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