Best Practices in the World of 3-D POP Displays | PART 1

Posted Friday, August 28, 2015

Part 1 of 2 [Design Phase]    

Let’s say you are a CPG (consumer packaged goods) manufacturer and you want a compelling retail display to showcase your merchandise at multiple retail locations. Smart objective, considering it’s a fact that when a branded display is present in store it increases product sales as much as 40% according to POPAI.

The execution of a successful POP merchandising display campaign requires careful design and engineering consideration from the get-go. If any element of the dimensional display is slightly off it could be costly, the project could be majorly delayed, and worse, it could fail at the store level. In order for a display to be successful at the point-of-purchase, you’ll want to work with a supplier that is not just an order taker-  producing your project to spec, but a partner that’s got your back, adding value in the design phase and using proven best practices and quality control procedures to overcome any

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Tags: Coca-Cola , CPG , KDM Merchandising Solutions , point-of-purchase

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Fashion Retailers are Using New Trends to Amaze & Amuse

Posted Friday, August 14, 2015

 

With Back to School in full swing and the Fall Season approaching fast, thought we’d spotlight some of the new trends in the Fashion Retail Industry that are making a big difference in the in-store shopping experience.

The fashion industry has undergone some significant changes in the past few years. Not unlike many other retail verticals, digital online and mobile channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world.

The good news in fashion is that consumers enjoy shopping for clothing and accessories. In fact, 40% report they love it.  Shopping for these items is one of those necessities in life that you either love or hate- but you gotta do it at some point. If you haven’t made it to the mall in a while, here is what you can look forward to.

Fashion retailers are changing the store environment to deliver an amazing experience

For many,

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Tags: fashion retail , KDM Retail , NFC tag , retail design

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Retail Celebrates International Beer Day

Posted Friday, August 07, 2015

Yes, evidently this is a thing. The first Friday of every August is International Beer Day! This year the celebration falls on Friday, August 7th. International Beer Day began as a celebration at a bar in Santa Cruz, California in 2007 and has since expanded worldwide to include 50 countries and 6 continents.

On this day, according to Wikipedia, “participants are encouraged to give one another the 'gift of beer' by buying each other drinks, and to express gratitude to brewers, bartenders, and other beer technicians. In the international spirit of the holiday, it is also suggested that participants step out of their domestic/locally brewed comfort zone and sample a beer from another culture.”

Retailers and brewers celebrate the day by offering consumers beer flights for tasting a variety of beers, hosting beer and food pairing events, hosting all day happy hours, tapping new or rare beers to try, and giving away beer branded ad specialty products and apparel.

How

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Tags: beverage , KDM Branding Solutions , KDM POP Print Solutions

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