It's 5:00 somewhere. If you are like 65% of the adult American population over 21, that means it’s time to unwind with a glass of wine, a frosty beer or a distilled beverage on the rocks. And, (as if we need data to support this) consumption of alcohol rises on the weekends.
Drinkers feel pretty strongly about their beverage(s) of choice. Enough so, that they go out of their way to prove it by purchasing and sporting all sorts of branded promotional products that alcoholic beverage manufacturers happily give away, or better yet, sell to their brand advocates. Marketers are using these branded items to create lasting impressions, extend their reach and influence purchasing decisions beyond the point-of-purchase.
Branded promotional products, also known as ad specialties, make up a nearly $20 billion dollar industry and are used by virtually every alcoholic bevco in America. In our KDM Blog titled Why Promotional Products Should be Part of Your Marketing Mix we revealed that advertisers