Branded Promotional Products Increase ROI for Event Sponsors

Posted Friday, March 27, 2015

Cincinnati Flying Pig Marathon
Cincinnati Flying Pig Marathon

Runners take your mark... it's Marathon season! Marathon events typically draw thousands of participants and spectators, so you can bet that event sponsors are gearing up too.

In May, Cincinnati will attract over 50,000 runners, walkers and spectators for the annual Flying Pig Marathon weekend. The schedule of events is pretty typical and includes several races, a family fun festival, health and fitness expo, awards ceremony and more. Event sponsors include consumer brands and retailers like Walmart, Sam’s Club, P&G, Asics, Pampers, Toyota and numerous others. Sponsors realize the opportunity to get involved with the local community, raise brand awareness and engage with and earn the loyalty of the event goers.

How do marketers take measures to make sure they get the most out of their marketing spend?

The key role of branded promotional products

With most large events, branded promotional products and apparel (also called ad specialty items) are a necessity: they

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Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

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Myth Busters: Marketing to Millennials at Retail

Posted Friday, March 20, 2015

Millennials are top of mind with retail marketing professionals worldwide - and for good reason. They are making life-long shopping habits now: like how, where and why they shop, and what they are buying. Marketers need to find the most effective way to reach them, determine the best way to connect with them, and understand their preferences and shopping habits in order to cater to their expectations at the point of purchase.

Gen Y is a group of approximately 1.8 billion individuals between the ages of 18 and 34. They are expected to spend around $65 billion over the next 10 years on consumer packaged goods- and that is just in the United States alone.

NOT all Millennials shop the way we assume

A 21 year old college male does not shop the same way that a 32 year old mother of two shops. A recent study* published by Geometry Global, titled “Lost in Transition: Realizing an Untapped Millennial Shopper Opportunity” suggests that many brands and retailers are not savvy to the way

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Tags: CPG , millennials , Shopper Marketing

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CPG Brand & Retailer Collaborations Create a Win-Win-Win

Posted Friday, March 13, 2015

Dr Pepper's campaign character, Larry Culpepper, shops for at Walmart for Cheez-Its for the playoff party [PHOTO: mobile marketer]
Dr Pepper's campaign character, Larry Culpepper, shops for at Walmart for Cheez-Its for the playoff party [PHOTO: mobile marketer]

Retailers are stepping up their game to create new “win-win-win” marketing strategies by partnering with CPG brands to give their customers more value at the point-of-purchase and making it easier for them to buy. Retailers are becoming brands in their own right and are more in tune with “their” shoppers than ever before. They also have the advantage of being able to compare how brands are doing at the store level and how effective their marketing is (or isn’t.) Brands can help retailers because they understand their product category and are typically marketing powerhouses themselves.

The shift is that CPG brands need to work with retailers, and even other CPG brands, to co-create custom programs that fit the retailer’s brand and targeted shopper. One size marketing campaign, so to speak, does not fit all retailers. 

Several CPG brands are indeed not only collaborating with the retailers but are joining forces with other brands in an effort to

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Tags: KDM POP Solutions Group , Shopper Marketing , Target , Walmart

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New Trends in Fast Casual Retail Environments

Posted Friday, March 06, 2015

KDM Retail: Flagship store decor and fixtures [photo credit; Tom+Chee]
KDM Retail: Flagship store decor and fixtures [photo credit; Tom+Chee]

Trend insights from KDM Retail Design specialist, Mike Gavigan ~ 

The Limited Service Restaurant (LSR) category, which includes Fast Casual and Quick-Service Restaurants (QSR) made up about $231 billion in 2013. The 2015 projections for this category are only 4.3% nominal sales growth and 2.1% real (inflation adjusted) growth according to a forecast by the National Restaurant Association. As a result of this somewhat flat projection, food service operators will need to steal share from their competitors in order to grow.  In an effort to distinguish themselves, we can expect new menu innovations and renovations in the retail store environments.

A Look at the LSR Category

Fast-casual restaurants continue to gain market share while QSR’s are working hard to upscale their menu offerings and concept positioning in order to keep pace with fast-casual leaders.

Fast Casual Restaurants accounted for 15% percent of sales in the Limited Service category, and according to Technomic

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Tags: KDM Retail , Quick Serve Restaurant , retail design

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