8 In-Store Retail Predictions for 2016

Posted Friday, December 18, 2015

73% of shoppers said beacon-triggered content increases likelihood of buying
73% of shoppers said beacon-triggered content increases likelihood of buying

As 2015 comes to a close, many predictions have surfaced for retailers that wish to succeed in the coming year. One common prediction is that they must have a multi-faceted approach that blends personalization with convenience to win the hearts and wallets of consumers in 2016 - with the physical store acting as the epicenter.

Brick-and-mortar represented 94% of all retail sales in 2014. “The worlds of e-commerce and brick-and-mortar retail are now seamlessly merging with retailers evolving towards an omni-channel approach to their businesses,” said Oliver Guy, retail industry director, Software AG. The notion that ‘the store is dead’ is not, in our opinion, the future – rather, stores will become highly technology-enabled to deliver a super-personalized customer experience and become the hub of omni-channel customer-centricity.” This prediction is excerpted from enterprise technology provider, Software AG’s, Top 10 Disruptive Trend Predictions for 2016

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Tags: big data , customer experience , KDM Retail , NRF , omni-channel

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(as if we need) More Reasons to Shop this Holiday

Posted Friday, December 11, 2015

SHOP TIL YOU DROP
SHOP TIL YOU DROP

2015 Official and Unofficial Retail Holiday Shopping Days

Shopping this season for the purposes of gift giving has undergone some definitive changes. So much so, that even the NRF (National Retail Federation) has changed the way they analyze it. What used to be considered the single biggest shopping day of the year, Black Friday, has now become the biggest shopping season of the year. This year, once again, consumers anxiously looked forward to finding deals the evening before Black Friday (disguised as Thanksgiving), Black Friday, Small Business Saturday, and Cyber Monday.

But wait, there’s more! Have you heard of Green Monday? Just when and how did all this shopping madness begin?

Black Friday- The #1 biggest in-store shopping day and the 2nd biggest online shopping day of 2015 took place on Friday, November 27. Black Friday has always fallen on the day after Thanksgiving and has represented the beginning of the holiday shopping season. USA Today explains that toward the

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Tags: holiday shopping , KDM POP Solutions Group , NRF , Shopper Marketing

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Holiday Window Displays Capture More than Attention

Posted Friday, December 04, 2015

Macy’s Herald Square window “A Charlie Brown Christmas”
[photo source: nymag.com]
Macy’s Herald Square window “A Charlie Brown Christmas” [photo source: nymag.com]

It’s the most wonderful time of the year - for window shopping!

If you haven’t started your holiday shopping yet, you are in for a treat. Retailers go all out this time of year to create some pretty spectacular holiday window displays to entice shoppers. Even if you’re not a big shopper, you won’t want to miss the opportunity to do some storefront window shopping.

In major metropolitan cities, like New York City (NYC), thousands of families have made it a tradition to go see the festive holiday windows every year. A trip to see Macy’s creative windows has become an iconic attraction. "Window displays, and holiday windows in particular, are really effective in helping brands elevate themselves beyond a transactional experience and remind people of the wonders of shopping," says Nancy Hansell, senior strategist at branding firm Siegel+Gale.

Why Window Displays are Important for Retailers

Short answer: they help build the brand experience and

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Tags: holiday shopping , KDM Retail , NRF , retail design

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