Ultimate Takeaways from Retail’s Big Show

Posted Friday, January 30, 2015

The NRF (National Retail Federation) 2015 Retail’s BIG Show took place the second week of January in New York City, and welcomed approximately 33,000 attendees from some of the nation’s largest retailers.  The event featured some of retail’s most innovative leaders, who spoke on some of the most buzzed about topics in the industry. We have highlighted what we think are some of the show’s most valuable takeaways for brick-and-mortar retailers.

Brick-and-Mortar Stores are Very Much Alive

In a keynote titled "Brick is the New Black", the panel spoke about the opportunity for retailers to reinvent brick-and-mortar stores and reposition them as the center of the Customer Experience. Brick-and-mortar represented 94% of all retail sales in 2014. Though shoppers are making more online purchases, they actually spend 6 times more when shopping in a physical store than online.  The retail store offers shoppers a sensory experience you can't get online. They

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Tags: big data , customer experience , NRF , omni-channel

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Merchandise Displays Proven to Increase Impulse Buys

Posted Friday, January 23, 2015

KDM: merchandising display proves effective at increasing sales
KDM: merchandising display proves effective at increasing sales

In today's busy and cluttered world, in-store marketers are challenged with attracting shoppers, standing out at the shelf, and increasing spend at the point-of-purchase. At this time last year, we shared some compelling research from the POPAI Mass Merchant Shopper Engagement Study that revealed 82% of Mass Merchant Purchase Decisions are made in store. (Compared to 76% of purchases made in store in the food channel)

The POPAI study also revealed that due to the mind set and behaviors of the shoppers in this segment, in-store merchandising displays play a much more important role at influencing purchase decisions and creating impulse buys. Here is more information released from the study:

  • 34% of Shoppers reported that they do not use any kind of shopping list
  • 47% rely on a mental list
  • 62% of purchases are unplanned, shoppers did not consult any pre-store visit media
  • 16% of unplanned purchases were driven by a display the shopper saw while shopping
  • Only 18% of

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Tags: KDM Merchandising Solutions , POPAI , Shopper Marketing

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Retailers are Cashing in on America’s Love for Coffee

Posted Friday, January 16, 2015

70% of Millennial coffee drinkers prefer sweeter, specialty coffee drinks
70% of Millennial coffee drinkers prefer sweeter, specialty coffee drinks

61% of Americans drink coffee every day. That’s more than soda consumption, at just 41%. It’s no wonder retailers are cashing in on our coffee buzz addiction. Restaurants, hotels, gas stations, convenience and grocery stores have all jumped on the band wagon. Quick-serve restaurants (QSRs) are ramping up their coffee offerings. Retailers are allocating more space to coffee sales and service. Gas stations and convenience stores are upgrading their coffee stations. Upscale coffee chain stores continue to pop up everywhere.

So how do Americans “take” their coffee?

Dark, bold, black, light, spiced, cold pressed, sweet, hot, cold, frozen... there are endless possibilities when it comes to getting your morning fuel. The National Coffee Association published a 2014 National Coffee Drinking Trends study that revealed some insight into who these 61% of Americans are and what they are drinking:

  •  Americans are shifting to gourmet coffee. It is being consumed by 34% on

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Tags: beverage , KDM POP Print Solutions , millennials , Quick Serve Restaurant

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How Brands Are Using 3D Printing at Retail

Posted Friday, January 09, 2015

PHOTO: 3D Printed Nutella [Business Insider]
PHOTO: 3D Printed Nutella [Business Insider]

3D Printing isn’t really “printing” at all.  It’s definitely not ink on paper. Think of it more like working with clay- adding layer upon layer to create a three dimensional (3D) object. All sorts of objects- using all sorts of materials. Even chocolate.

There are a lot of success stories of how the process is being used in the medical industry. But, 3D printing is on the rise in the retail industry too. More retailers and CPG (consumer packaged goods) brands are becoming aware of what possibilities 3D printing can bring to their markets. Through licensing agreements and partnerships, 3D printing companies are teaming up to bring more customization to shoppers. And we all know how important the customer experience is.

Venturebeat.com recently shared their top predictions for 3D printing in 2015, which include more innovation to deliver better, less expensive solutions. They also predict the rise of 3D photo booths to generate your 3D headshot or “mini-me&rsquo

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Tags: 3D printing , Coca-Cola , Point of Purchase , Target

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