The NRF (National Retail Federation) 2015 Retail’s BIG Show took place the second week of January in New York City, and welcomed approximately 33,000 attendees from some of the nation’s largest retailers. The event featured some of retail’s most innovative leaders, who spoke on some of the most buzzed about topics in the industry. We have highlighted what we think are some of the show’s most valuable takeaways for brick-and-mortar retailers.
Brick-and-Mortar Stores are Very Much Alive
In a keynote titled "Brick is the New Black", the panel spoke about the opportunity for retailers to reinvent brick-and-mortar stores and reposition them as the center of the Customer Experience. Brick-and-mortar represented 94% of all retail sales in 2014. Though shoppers are making more online purchases, they actually spend 6 times more when shopping in a physical store than online. The retail store offers shoppers a sensory experience you can't get online. They