As with most retail industry verticals, the fashion retail industry has also undergone the most significant changes it has ever experienced these past few years. The Fashion Retail 2014 Retail Week Report titled “The future of fashion retailing in a digital age”, published in August 2014, brings some exciting news to the world of fashion retail.
Consumers love to shop for clothing and accessories, so much so that they are using more than 5 channels, with some up to as many as 14, to do their shopping. The brick and mortar store remains at the heart of the omni-channel experience. Retailers must continue to create compelling retail environments, delivering an amazing and amusing shopping experience (as one respondent claimed), as well as quality products to engage shoppers in this saturated market.
This report consists of quantitative consumer data from UK shoppers, along with interviews with fifteen fashion industry leaders. Our 2014 Fashion Retail