2014 Back to School Expectations at Retail (Infographic)

Posted Thursday, July 31, 2014

The Back to School (BTS) shopping season is upon us! BTS is easily the second biggest sales season of the retail year. The National Retail Federation (NRF) predicts that total back-to-school and back-to-college spending per family will reach $670.00 in 2014, up 5% over last year.

We have seen a lot of BTS marketing programs come through our POP Printing and Fulfillment divisions at KDM and it sure seems like they launch earlier every year. We have compiled this infographic to illustrate some of the 2014 Back to School Expectations at Retail based on industry surveys and statistics. 

KDM back to school expectations

Have you started your shopping yet? 

Contact KDM POP Solutions Group to learn how our suite of innovative retail solutions support national retailers and consumer brands in executing their marketing goals at the point of purchase.

Tags: back-to-school , KDM POP Print Solutions , NRF

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Three Consumer Types Influencing Grocery Retailers

Posted Monday, July 28, 2014

75% of shoppers choose a store based on the produce dept. [PHOTO: KDM Retail]
75% of shoppers choose a store based on the produce dept. [PHOTO: KDM Retail]

Grocery shoppers are eating healthier, they are on the go, and they are on a budget. While the Millennial population may be a driving force affecting all three of these trends, consumers wanting healthier choices and a good value extend beyond Gen Y.

1. The Millennial Consumer

The Millennial generation has had a major impact on the transformation of the food retailing industry. They are known for being on the go, social and tech savvy. They are also looking for a good deal and want to eat healthy. They are likely to shop multiple channels for their groceries and they make more frequent trips. Millennials tend to do more recipe specific shopping, making the trip only for the needed ingredients for that day’s meal. In fact, 43% of this group creates their shopping lists around a recipe. Millennials are also more likely to make their shopping lists right before they head to the store, unlike many shoppers that create lists as they run out of items.

Grocery retailers have responded with

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Tags: grocery , KDM POP Print Solutions , KDM Retail , private label , supermarket

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Using Technology to Deliver Personal In-Store Customer Experiences

Posted Thursday, July 17, 2014

Big Data collection for the use of a personalized customer experience at retail has been proven to increase in-store sales, drive impulse purchase decisions and generate customer loyalty.  Getting it right, by leveraging the right data with the right balance, can achieve a real win-win for consumers and retail brands. Online retailers have successfully achieved personalization by greeting customers by name when they log in to shop, saving their shopping cart and payment history and providing recommendations for future purchases. This technology has been less utilized inside the brick and mortar retail stores, although technological advances in data collection can give marketers the information they need to deliver a more personalized in-store shopping experience.

Reaping the Benefits of Personalization at the Store Level

Personalization does influence purchasing decisions, and shoppers realize that. According to a study by Infosys 59% of the consumers surveyed reported that a personalized

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Tags: big data , store profiling

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C-Stores: Outdoor Advertising Key to Getting Consumers In-Store

Posted Friday, July 11, 2014

Fuel pump signage is influential in getting customers in-store - KDM
Fuel pump signage is influential in getting customers in-store - KDM

Today, there are more than 149,000 Convenience Stores (c-stores) operating in the U.S. They have evolved substantially in the last several years and are no longer just a place to fill-up and grab a pack of cigarettes. They have become a destination to also pick up a fresh salad, ready to cook meal, frozen yogurt or a morning latte. The channel is benefitting from the expanded store population and their ability to accommodate consumer’s wishes for quick, on-the-go food and beverage options, combined with the “convenience” of fueling up at the same time. While tobacco sales have experienced a sharp decline, the foodservice segment is experiencing strong growth and has the potential to be instrumental in elevating the channel’s reputation, especially around health and wellness, which is particularly important with the younger generation of Millennials.

However, among gas selling c-stores, gas continues to be their #1 selling product (though not the most profitable). According

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Tags: convenience store , KDM POP Print Solutions , millennials , point-of-purchase

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Key Trends in Plastic, Semi-Permanent Merchandising Displays

Posted Monday, July 07, 2014

Lighted floor display for spirits mfr- KDM
Lighted floor display for spirits mfr- KDM

Submitted by Dennis Dean, Plastic Fabrication Design & Manufacturing Specialist, KDM Nashville*

We support some of the nation’s largest consumer brand manufacturers. While there is a lot of variance in the industry segments we serve, they share common marketing goals at the point of purchase.

Merchandising displays are a key tactic for increasing sales at the store level and the competition is fierce. There are 30,000 new SKUs being launched every year. Getting retailers to display products prominently is often based on the physical presentation of the merchandise display. Design is critical in this respect, as well as how the display appeals to the shopper, in order to drive sales.

Many consumer brands are turning to plastics for semi-permanent merchandise display solutions. The average retail display life expectancy is one year, compared to a temporary, corrugated display. Plastic fixtures continue to be a versatile, durable, low maintenance and inexpensive POP solutions. 

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Tags: digital printing , KDM Merchandising Solutions , plastic fabrication

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