Retail's Biggest Shopping Days Evolve as Sales Trends Shift

Posted Friday, December 19, 2014

What used to be the biggest shopping day of the year has turned into the biggest shopping season of the year.  Black Friday has evolved over the past several years to extend to the weeks leading up to Christmas, and now consumers anxiously look forward to shopping the evening of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and Green Monday. This evolution has led to some changes in sales volume the day after Thanksgiving, as now the shopping is spread out over multiple holiday shopping days. This is much of the reason that Black Friday in store sales were down this year, and as the shift in retail trends occurs, shoppers have become expectant of lower prices all season long- not just on Black Friday. In a recent NRF press release, NRF President and CEO Matthew Shay stated, “We are excited to be witnessing an evolutionary change in holiday shopping by both consumers and retailers, and expect this trend to continue in the years ahead”.

Holiday Shopping Madness

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Tags: Black Friday , Cyber Monday , Point of Purchase , Retail

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FedEx & UPS Changes Could Affect Your POP Marketing Spend

Posted Friday, December 12, 2014

KDM Fulfillment: Kit Packing Large POP Campaign
KDM Fulfillment: Kit Packing Large POP Campaign

Size Does Matter!

Dimensional (DIM) Weight Changes for FedEx & UPS Could Dramatically Affect Your Shipping Costs if You Don’t Take a Proactive Approach

Shipping accounts for approximately 15% of the total cost for a typical in-store POP print campaign or marketing promotion. That adds up! Are you aware that the major parcel carriers are changing their methodology for calculating Ground shipping costs? And that these changes could have a substantial impact on your marketing spend if not proactively evaluated before the calendar turns over to 2015?

The booming eCommerce business model has had a dramatic effect on shipping volumes in the U.S and has obviously benefitted both FedEx and UPS carriers. However, along with the explosion in growth, it has also brought on increased costs for these carriers related to package density. In many cases, what is happening is that shippers are selecting a much larger box than is necessary to safely transport a product. Magnify this by a gazillion

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Tags: KDM Fulfillment Solutions , point-of-purchase

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Branded Merchandise Proves Profitable for Brands

Posted Friday, December 05, 2014

PHOTO: Stihl Outfitters branded cap
PHOTO: Stihl Outfitters branded cap

What do tractors, soft drinks, power tools, candy and motorcycles have in common -- besides being products manufactured for consumers (CPGs)?

Answer: John Deere, Coca-Cola, Stihl, Hershey’s and Harley Davidson all offer their loyal fans branded promotional products, merchandise and apparel for purchase.

Fueled by sales of t-shirts, caps and pens, branded promotional products, also known as ad specialties, make up a nearly a $20 billion dollar industry and are used by virtually every business in America. Promotional product sales have been rising for 5 years in a row, according to ASI (Advertising Specialty Institute) supplier and distributor sales reports.  The industry is growing at over twice the rate of the US economy, says ASI.

The value they bring to brands includes increased brand recognition and reach, all at a cost per impression of $.006, a rate lower than the cost of advertising on TV, in magazines or newspapers.

Beyond advertising, some retailers and CPG’s

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Tags: Coca-Cola , CPG , eCommerce , KDM Branding Solutions

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