Black Friday: Preparing for Retail’s Big Day

Posted Friday, November 21, 2014

How this shopper is preparing for retail’s big day

By Maureen Gumbert ~ 

I have not dared to step foot in a mall on Black Friday since I was 16; which is the last time my father dropped me and 2 of my brothers off at the Water Tower Place shopping mall in downtown Chicago (like he had done for many years prior). All I really remember about the greatest shopping day of the year is the excruciating long lines just to get on the escalators to the other levels. Ugh! 

Don’t get me wrong, I enjoy shopping. They key word being ‘enjoy’. So, I have to admit, it is on my radar this year. I plan to take my 14 year old son shopping on Black Friday. (Did I say that out loud?) Admittedly, I have an M.O. - I want great deals and discounts!

As retail's most profitable time of the year, Black Friday is the official start to the holiday season. According to the NRF (National Retail Federation), retail sales during the November and December months can

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Tags: customer experience , holiday shopping , NRF

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Retail Innovations Redefining the Customer Experience

Posted Friday, November 14, 2014

Build-a-Bear Workshop's retail store of the future: child names her stuffed bear
Build-a-Bear Workshop's retail store of the future: child names her stuffed bear

Despite all the news and articles generated regarding the popularity of mobile online shopping, it is a fact that people still like to shop in an actual store.  Depending on the retail channel, consumers continue to flock to brick-and-mortar stores to make their purchases: fashion 89%, mass merchant 82%, and in grocery, 74% of purchases are made in store. 

No doubt online shopping experiences will continue to rise. However, many retailers today don’t see this as a threat to the survival of the physical store. Instead, they see this as an opportunity for growth. They are focusing on creating retail environments that tell their unique brand story and elevate the customer experience -  delivering on shopper’s expectations by filling the gap between an online and in-store experience. 

4 Principles of Creating a Great Customer Experience

At the recent Shopper Marketing Expo in Minneapolis one of the seminar speakers, Tony Bynum, put it quite simply: Nike is not

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Tags: customer experience , KDM Retail , Path to Purchase Institute

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C-Store Foodservice Retailing: Change is Gonna Come

Posted Friday, November 07, 2014

7-Eleven adds healthy foodservice choices for consumers
7-Eleven adds healthy foodservice choices for consumers

NACS (National Association for Convenience Stores) held their annual NACS Show in Las Vegas this past month. The show was considered a success with 1,100 exhibitors and 23,624 attendees. It’s an exciting time to be a member of NACS and a convenience store retailer. And change is gonna come… for the better.

Today, there are more than 149,000 Convenience Stores (c-stores) operating in the U.S. The channel is benefiting from the expanded store population and their ability to accommodate the consumer’s desire for quick, on-the-go food and beverage options, combined with the “convenience” of fueling up. The foodservice segment is experiencing strong growth and has the potential to be instrumental in elevating the channel’s reputation.

And what better way to delight your customer than with food?  But, we’re not talking about the typical c-store food offerings containing sugar, fat and salt. We’re talking about REAL food. Healthy food. Not

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Tags: convenience store , KDM POP Solutions Group , NACS

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