The Future of Fashion Retail Store Environments

Posted Friday, October 31, 2014

Levi's, New York | Design:Retail
Levi's, New York | Design:Retail

The fashion retail industry has undergone some significant changes in the past few years. Not unlike many other industry verticals, online and mobile channels have forever changed the shopping experience in brick and mortar stores. Retail Week Reports’ recently published report, “Fashion Retail 2014: The future of fashion retailing in a digital age” *, brings some encouraging news to the world of fashion retail.

The good news is that consumers enjoy shopping for clothing and accessories. In fact, 40% reported that they love it.  Considering clothing is a necessity, that is indeed good news. (Say, compared to shopping for gasoline for your car; also a necessity- not very fun.) But the modern shopper is changing and is using more than five channels, with some up to as many as 14, to do their shopping. The rise of the digital channel in fashion retail has undoubtedly had an enormous impact on the typical physical store and the established business models in the fashion world.

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Tags: fashion retail , KDM Retail

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Walmart’s 5 Principles of Shopper Marketing

Posted Friday, October 24, 2014

Walmart Endcap POP Display | KDM
Walmart Endcap POP Display | KDM

The shopper marketing principles laid out by the late Sam Walton, Founder of Walmart, are still relevant today:

“The secret to successful retailing is to give customers what they want”.

These words are still guiding the principles used in Walmart’s approach to shopper marketing. While attending the Shopper Marketing Expo in Minneapolis this week we had the pleasure to hear Walmart’s new SVP of Creative, Andy Murray’s keynote. The goal for Walmart’s Retail Moment of Truth is to increase trips and increase bucket size. Mr. Murray laid out 5 principles of shopper marketing that must all work together in order to meet these two goals.

Walmart's 5 Principles of Shopper Marketing:

  1. Price and Value- 80% of Walmart shoppers use their mobile device while shopping for things like price comparisons and checking for promos. An example of how Walmart is addressing this is their new “Walmart Savings Catcher” app. Which he stated, has

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Tags: KDM POP Print Solutions , Path to Purchase Institute , Walmart

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What Retailers can Expect this Holiday Shopping Season

Posted Friday, October 17, 2014

Kmart launches Christmas ads early | Kmart
Kmart launches Christmas ads early | Kmart

Kmart has admittedly blurred the lines between Halloween, Thanksgiving and Christmas by airing its first holiday commercial 100 days before Christmas, by humorously calling it “not-a-Christmas” commercial. A woman promotes using layaway at Kmart “just in time for the big non-Christmas celebration” and concludes, “Merry birthday, everyone.”

Last year, Black Friday began on Thursday, and online deals began in early November. The nation's retailers are launching their sales promotions earlier than ever before with hopes of combatting what forecasters believe will be a lackluster holiday shopping season.

At KDM P.O.P. Solutions Group we saw a wave of holiday POP marketing campaigns hit our print production floors in August with many of our retail and consumer brands customers launching earlier than ever this year.

So, what are the predictions for holiday sales this year?

Depending on who you ask, the retail sales predictions fluctuate from a modest

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Tags: holiday shopping , KDM POP Print Solutions , NRF

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Solving the In-Store P.O.P. Compliance Mystery

Posted Friday, October 10, 2014

HEB Ford tailgate truck cold case coffin display | KDM
HEB Ford tailgate truck cold case coffin display | KDM

50% of retail marketing consumables go straight into the trash. [According to a study titled “Promotion Commotion” by the CMO Council’s Marketing Supply Chain Institute] “Marketing is investing billions in the production of point-of-purchase displays, sales collateral, brochures and in-store materials. There is little regard for the actual targets, locations and resources required to turn these displays into demand creation assets,” noted the CMO Council.

In our recent blog article we spoke about this study and the importance of location-based, Store Profiling Intelligence at reducing wasted POP (point-of-purchase) materials. So, let’s assume you are one of about 50% of retailers and consumer brands surveyed that are leveraging some form of technology to input store profiling attributes and have overcome the challenge to make sure that the right materials arrive to the right store at the right time. Now what?

Multiple studies have proven the importance of in-

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Tags: INTELLITRAK , KDM Technology Solutions , POPAI , store profiling

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How to Make the Most of Your Menu Boards

Posted Friday, October 03, 2014

Taco John's drive-thru menu
Taco John's drive-thru menu

Submitted by Rick Rhodes, KDM Atlanta, Operations and QSR Retail Specialist ~

Menu boards are the most important graphic element within a fast casual dining or quick serve restaurant (QSR) and are critical to overall sales at the point of purchase. What we are finding with both our QSR client base as well as research conducted in the industry, is that menu-board evolution is trending more towards menu-board optimization and energy efficiency than it its towards a new media or vehicle altogether.

Menu Board Optimization through Design

QSR’s are allocating a lot of resources into optimizing the way that the menu board messages are laid out and displayed.  The research and testing being conducted in the industry is the focus of several large restaurant chains.

QSR Magazine shares some insights and methodologies from retail experts including Firehouse Subs, Popeyes, Caribou Coffee, and others regarding what they are implementing to optimize their menu boards for greater sales and

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Tags: KDM POP Print Solutions , Quick Serve Restaurant

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