Are You Ready for the Biggest Retail Season of the Year?

Posted Tuesday, November 26, 2013

KDM saw their first wave of holiday marketing campaigns hit the production floors in September
KDM saw their first wave of holiday marketing campaigns hit the production floors in September

Black Friday. The biggest shopping day of the year is upon us. However, holiday shoppers can now look forward to in-store promotions and online deals from retailers actually starting on Thursday, Thanksgiving Day! 

Black Friday sales are starting on Turkey Day
Many retailers are now opening up their doors on Thanksgiving Day to give consumers a head start to the traditional Black Friday shopping extravaganza. Given the shorter shopping season this year between Thanksgiving Day and Christmas with just four full weekends (not five), consumers are anxious to get busy checking gift items off of their lists.

According to a preliminary Thanksgiving weekend shopping survey taken by NRF earlier this month, up to 140 million people plan to shop over the upcoming four day weekend. For the first time, NRF asked if consumers plan to shop on Thanksgiving Day and nearly 25% said they do. That’s about 33 million shoppers.

What are marketers doing to lure shoppers in-stores over the holiday

Read More

Tags: holiday shopping , KDM POP Print Solutions , NRF

Comments (0)

Bridging the Gap Between Retail Bricks and Online Clicks

Posted Monday, November 18, 2013

What retailers and brands must do to be successful with the modern shopper 
The retail industry landscape has changed drastically for marketers and many wonder what the future holds. Will brick-and-mortar stores meet the needs of shoppers? How will retailers engage with mobile-equipped, informed shoppers? In a recent article published by Software Advice, they interviewed retail industry experts and revealed 5 strategies retailers should pursue to thrive into 2025.

For this KDM blog article, we would like to discuss #3:
Tightly integrating physical, online and mobile storefronts into a single channel
Within the next few years, experts predict all retailers will have a brick-and-mortar (physical) store, an online store and a mobile-optimized store. No more “e-tailers,” just “retailers.”

Therefore, retailers must seamlessly integrate their physical and online store experiences to be successful moving forward. Marketers who succeed will be poised to give the

Read More

Tags: KDM POP Print Solutions , KDM Retail , showrooming

Comments (0)

The Coffee Craze is Coming to a Grocery Retailer Near You

Posted Monday, November 04, 2013

Table decal for McDonald's McCafe product launch
Table decal for McDonald's McCafe product launch

A study featured in the Consumerist.com revealed that the average American worker spends about $1,100 per year on coffee – that’s nearly $20 per week for a coffee “buzz”. It’s no wonder retailers are cashing in on our addiction. Restaurants, hotels, gas stations, convenience and grocery stores have all jumped on the band wagon. Upscale coffee chain stores continue to pop up on every corner. Restaurants are ramping up their coffee offerings. Retailers are allocating more space to coffee sales and service. Gas stations and convenience stores are upgrading their coffee stations.

Now McDonald's and Kraft Foods plan to test coffee sales in groceries
Last week Reuter’s reported that quick-serve restaurant chain, McDonald’s, and consumer packaged brand, Kraft Foods, plan to test sales of McCafe branded packaged coffees at grocery stores in 2014. McDonald's said in a statement it was "building on the momentum of our McCafe beverages in our

Read More

Tags: beverage , KDM POP Print Solutions , KDM Retail , Quick Serve Restaurant

Comments (0)