A Green alternative to foam board

Posted Friday, June 25, 2010

Traditional foam boards (foamed styrene core with clay paper coating) have been an economical, short-term display choice with a decent appearance for many years. However, the short comings have been overlooked: this display board cannot be recycled. Enviro-Green Board is a solution. It is designed to look and print like a traditional foamboard, but it is made of recycled paper and is completely recyclable. At KDM, we like that it's warp resistant, rigid enough for free standing signage, lightweight and economical.

This material can be used on our screen and digital presses. It is made of recycled paper board with a high-gloss clay paper laminate. Available in 1/8" and 1/4". This board should never make it to the dump.

Tags: green-scene

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Shipping costs 15% of a P.O.P. project - Really?

Posted Sunday, June 13, 2010

Did you realize that shipping costs can be as much as 15% of a point-of-purchase campaign? KDM P.O.P. Solutions Group is continually looking for ways to save customers money and help them get the most from their marketing dollars.

For example, KDM proposed a faster more economical way to ship monthly POP kits for the maker of a popular beverage. We utilized 7 warehouse locations to ship 7,226 monthly POP kits to 226 bottlers across the country. Using the warehouse network, the soda maker saved $73,560 per year on shipping alone.

It's important to take the time to look at the entire package. Competitive pricing isn't just about the per piece printing cost. Consider the entire end-to-end result and the service you receive for that price. Our partners rely on us to be accurate, on-time and looking out for their best interests.


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Four-color Process vs. Four-color: What's the difference?

Posted Friday, June 11, 2010

Four-color process printing involves printing using only Cyan, Magenta, Yellow and Black (CMYK). Four-color printing involves any combination of 4 Pantone (PMS) colors.

In the vast majority of printing, using the four process printing colors (CMYK), just about any color can be achieved, even high-quality photographic printing.

Sometimes, a company may have one or two specific brand or logo colors that they want to ensure is true each and every time. To achieve that effect, they'll sometimes request a five- or six-color printing project.

In these cases, the fifth and/or sixth color is used for those important logo items in the design and the four-color process is used for the remaining graphics.

Recognizing this need for customers, KDM P.O.P. Print Solutions Group has four- and five-color screen printing presses and five- and six-color large format offset presses. This equipment provides you with the capabilities to run the desired number of colors for nearly any project.


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