Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. Study after study shows that retail signage is highly effective at influencing and driving sales and that shoppers remember signage as part of the shopping experience. Whether for branding, information, navigation or promotion, your in-store signage and graphics plays a vital role in the retail environment.
In this Blog article we’ll discuss the types of signage and best practices in displaying and designing effective retail signage.
Retail Signage Types & Display Best Practices
Outdoor signage is critical to brick-and-mortar retailers because it’s what gets shoppers in the door. Many marketers may argue this is the toughest hurdle. Exterior signage is the first impression customers have of your business, who you are, and what they can expect when they do enter