Retail Signage: Display & Design Best Practices

Posted Tuesday, July 24, 2018

KDM: Divers Direct check-out counter signage
KDM: Divers Direct check-out counter signage

Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. Study after study shows that retail signage is highly effective at influencing and driving sales and that shoppers remember signage as part of the shopping experience. Whether for branding, information, navigation or promotion, your in-store signage and graphics plays a vital role in the retail environment.

In this Blog article we’ll discuss the types of signage and best practices in displaying and designing effective retail signage.

Retail Signage Types & Display Best Practices

OUTDOOR SIGNAGE
KDM BJO SignOutdoor signage is critical to brick-and-mortar retailers because it’s what gets shoppers in the door. Many marketers may argue this is the toughest hurdle. Exterior signage is the first impression customers have of your business, who you are, and what they can expect when they do enter

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Tags: KDM Retail , Signage & Graphics

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Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)

Posted Wednesday, March 07, 2018

Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 retail locations in the USA and Canada. You’ve got 1,000 flagship stores with many different configurations: some are located in indoor malls, some are in strip centers, and still others are freestanding locations. You also operate 500 specialty boutiques divided under a few different brand identities.

In this scenario you run a new in-store POP campaign each month and each store needs marketing collateral to reinforce the promotion and drive sales at each location. Each promotion includes a total of 30 components, ranging from displays to window clings, posters, banners and counter mats. In total, you spend up to $5 million per year on POP

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Tags: INTELLITRAK , POP fulfillment , store profiling

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Trade Show Design & Branding Tips for Maximum Impact

Posted Thursday, February 15, 2018

Planning to exhibit at a trade show this year? Trade shows prove to be excellent venues for companies to promote their products and services, build brand awareness, and engage in face-to-face interactions with potential customers. In this article, we share some tips to consider when planning, designing and executing a successful exhibition.

Design Your Booth Exhibit for Maximum Impact

Define your target audience. What message do you want attendees to get in the first three seconds while visiting your booth? And, what do you want them to remember about your company when the show is over? Do you want them to remember your new product, your competitive advantage, or your company's brand image? Keep it simple and remember to make your display more like a billboard and less like a bulletin board. Visitors should be able to read your message in 15 seconds or less.

Exhibitor Central shares some great questions to ask yourself in order to evaluate the design of your booth for maximum impact.

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Tags: ad specialty , KDM Branding Solutions , trade show

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Pop-Up Shopping Experiences Remain Hot in 2018

Posted Thursday, January 04, 2018

The allure of temporary Pop-Up Shops remains hot
The allure of temporary Pop-Up Shops remains hot

When we last wrote about the growing Pop-Up Retail Shop trend in our 2015 Blog titled “the Allure of Pop-Up Shops” it showed no signs of going away. At the time it was approximately a $10 Billion industry. It has now grown to be a $50 Billion industry just 2+ years later. “Pop-Ups” are right up there with “Voice” and “VR” as the buzz words for 2018 among savvy retail marketers.

The term "Pop-Up Shop" encompasses any type of brick-and-mortar installation or shop that is strictly temporary: here today, gone tomorrow. Pop-Ups come in all shapes, sizes, and locations. These can be in the format of a standalone location, a store-within-a store, a kiosk, and even a mobile vehicle such as a food truck or a roadshow. They are typically employed as a solution to extend a brand’s reach, enter new markets, and introduce new products and services on a local or regional level. Perhaps most importantly though, they offer that unique “shopping

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Tags: KDM POP Print Solutions , pop-up store

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Holiday Shopping: What Retailers Can Expect This Year

Posted Monday, November 20, 2017

Sales generated during the holiday shopping season, November and December, can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring retail brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

So, HERE’S THE SCOOP according to the results of a recent survey of 7,439 consumers conducted by NRF (National Retail Federation). 

WHEN and WHERE WILL CONSUMERS be SHOPPING?

  • 69% of American consumers, (that’s more than 164 Million) plan to shop over the Thanksgiving weekend, to include Thanksgiving Day, Black Friday, Small Business Saturday and Sunday, and Cyber Monday.
  • No surprise here- Retailers can expect Black Friday to be the busiest day with 70% planning to shop in stores on this day (that’s 115 Million shoppers).
  • 43% are expected to shop on Saturday (71 Million) and 48% are expected to shop on Cyber Monday (78 Million).
  • Of note is

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Tags: holiday shopping , KDM POP Print Solutions , NRF

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